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Reference data, pricing, customers & logins — choose an area.
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1 · Product
2 · Items
3 · Pricing
4 · Review
Reject submission
Review update
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Proof / Data Admin
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Brands
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Select a record
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Select a record to edit
or click New to add one
or click New to add one
Supply Planner
Forward stock planning, orders and cover
📋
Planning Grid
15-month forward waterfall — stock, demand, open POs and planned orders
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Planned Orders
Manage planned POs, export for SAP entry, and archive when placed
💡
Suggested Orders
Indicative recommendations based on forecast and cover targets
📈
Reporting
Stock run rate across all products — filter freely by brand, sub-brand or product
Planning Grid
Click any Planned Orders cell to add · Click existing value to edit
Select a brand on the home page to begin planning
Planned Orders
No planned orders yet
💡
Indicative suggestions only. Calculated from forecast and current stock. Quality depends on forecast accuracy. Always apply judgement before acting.
Stock Run Rate
Monthly Movement — Bridge Chart
Each month: Opening → Demand (down) → POs arriving (up) → Planned orders (up) → Closing
Lead Times by Brand
Days from placing order to warehouse arrival. Used for suggested order dates.
Safety Stock by Product (cases)
Minimum cases to hold. Amber when cover < 4 weeks, red when < 2 weeks or below safety stock.
Add Planned Order
Targets
Brand-owner volume targets — load & maintain
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←︎ All brands
Upload targets
Tender Tracker
Track tender submissions for key accounts
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←︎ All Tenders
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Draft
Items
No items yet — click “Add item” to add one.
New Tender
Marketing Budget
Build, version and confirm brand marketing budgets
Select a brand to see its budget versions.
←︎ All versions
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Draft
Activities
Read-only — only Draft versions can be edited
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New version
Add activity
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Welcome,
Proof Drinks Channel Portal — select a tool to get started
📊
Reports Hub
Analyse sell-in and sell-out data across Elm retail, Amazon, Venus wholesale, Matthew Clark on-trade and SAP depletions.
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💰
Pricing
View and manage price lists for customers. Set special prices, export formatted price lists, and track pricing by product.
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📈
Forecasting
Enter and adjust sales forecasts by product and customer. View trend charts and compare against last year actuals.
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🔢
Commercial Calculators
Build detailed cost and margin models by channel. Calculate landed cost, duty, logistics and channel-specific pricing.
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🤝
Trade Investment
Create and manage trade investment deals — retros, free stock, listing fees and more. Track approvals and renewals.
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📝
Price List
Live cost build, wholesale and DP sell prices, margins by product
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📋
Product Specs
View and export product specifications, allergens, nutritionals and packaging data
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Reports Hub
Select a data source to view reports
📊
Depletions Reports
Proof Drinks sell-in data from SAP — sales through our warehouse
Elm Data
Retail sell-out data across major UK retailers
Amazon Data
Vendor Central dispatched sales, revenue and returns
Matthew Clark Data
On-trade sell-out data by site, segment and category
Venus Data
Wholesaler sell-out data by customer and region
Power BI ↗
Open the Proof Drinks Power BI app in a new tab
Elm — Retail Sell-Out
Units & SP Unit ROS
vs Last Year
Metric Trend
By Retailer — Units
Weekly Detail
Weekly KPI Summary
Amazon — Vendor Central
Units by Month
By Product
By Product
Venus — Wholesaler Sell-Out
Units by Month — CY vs LY
By Customer
By Customer
Matthew Clark — On-Trade Sell-Out
Cases by Month — CY vs LY
By Site
By Site
Pricing
Generate customer price lists
Special Prices
Bulk update
1 · Download
2 · Upload
3 · Review & apply
Download the template, fill in the New UB (£) column for any products whose under-bond price you want to change, then come back and upload it. Leave a cell blank to leave that price unchanged.
Prices are entered as under bond. Duty paid is calculated automatically. Don't change the Item Code or hidden ID column.
Upload your edited template.
Review the changes below. Applying will update these prices and email the pricing team.
← Back to price list
Set Special Price
Forecasting
Set and review volume forecasts by product
Overlay cleanup — “use base”
Clear manual adjustments in bulk so lines revert to the engine base. Preview first — nothing is written until you Apply.
Only forward months (this month onward) are touched. Cleared cells revert to the stored engine base and re-track the engine at the next recompute. Full history is preserved.
Select a forecast customer to begin.
← Back to product list
Brand forecast
Read-only · 12-month forecast vs last year · click a product to see its forecast customers
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← Back to product list
Forecast
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Trend View
15 Month Trend
Next 12 Month Total
Quick Dates:
Commercial Calculators
Build and compare commercial deal scenarios
Commercial Calculator
Create Trade Investment deal
This creates a new Draft Trade Investment deal pre-filled from this build (products, retro, listing, fixed marketing & free stock). Running it again creates another deal — it does not update an existing one.
Saved Builds
Revenue
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Proof Cost
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Proof Profit
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Proof Margin
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Cost Build
| Product | Supplier Cost | Price Support | GBP Cost | Shipping | Logistics | Duty | Total Cost |
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On-Trade Build
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Investment
| Total Deal | Proof Funded | Brand Owner | |
| Retro (£/cs) | £0.00 | ||
| Listing fee (£) | £0 | ||
| Fixed marketing (£) | £0 |
Free Stock
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1 in
Live Preview
GP / case
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Net Proof / case
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Total Proof Sales
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Total Proof Cost
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Total Net Proof
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Proof Margin
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Total BO Cost
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Major Retail Build
| Off Promo | Std Promo | Deep Disc. | Average | Total |
Avg GP / case
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Avg Gross Margin
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Total Proof Sales
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Total Proof GP
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Product Specs
Reference specifications for every product
Price List
Current trade prices across the range
Trade Investment
Manage trade investment deals and recharges
| Title | Customer | Route to Market | Created By | Valid From | Valid To | Stage | Status |
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← Back to list
Deal
Deal Items
| Product Level | Product | Est. cases (whole deal) | Contracted (whole deal) | Deal Types | Notes |
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1. Deal Details
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2. Product
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3. Deal Types
Deal Details
Add Product
Deal Types
| Deal Type | Direct/Indirect | Proof Value | Supplier Value |
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Deal Types
| Deal Type | Direct/Indirect | Proof Value | Supplier Value |
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